Picture Tubes And Handhelds

Did you know that, although there are many different makes of televisions and computer monitors, there are only a handful of factories in the world that produce picture tubes? That’s right: each of the ‘big names’ buys the tubes they put into their products from one of these factories, then adds their own differentiation.

This works because each of the factories concentrates the technical expertise required to build picture tubes. This allows them to specialize and to benefit from efficiencies of scale which allow for products to be sold to consumers at attractive and profitable prices. As a consumer, we’re not even aware of who built the picture tube.

In a similar manner, a number of companies have asked us to build parts of their products for them. In each case, the software we have built has run on some kind of handheld device. Just as the picture tube has been perfectly integrated with the television set or computer monitor, so our software has been seamlessly integrated with our customers’ products.

Our customers have prized our broad engineering capability and our in-depth technical expertise with handheld computers. From initial use case analyses through requirements specification, to system design, implementation, and deployment, Flick Software applies its handheld expertise to successfully produce the handheld components of our customers’ products.

Just as television and computer monitor manufacturers prefer to integrate picture tubes into systems bearing their own names, our own customers prefer that the world perceive their own products as being completely the result of their own efforts. We honour our commitments to our customers – even when that means we can’t use their names to promote our own business. Our customers appreciate that too!

Back to Newsletter